Shawn Burt
Shawn has spent his entire life in and around sport.
From his days playing hockey and soccer in a small rural Ontario town to realizing his dream of playing NCAA Division 1 hockey at Dartmouth College to working at Maple Leaf Sports & Entertainment, IMG Canada, Road Hockey to Conquer Cancer, the University of Saskatchewan and McMaster University to watching is two children grow and develop as elite student-athletes, sport has been central to Shawn’s life.
Shawn was the Chief Hockey Officer at the Princess Margaret Cancer Foundation where he and a team of passionate cancer warriors created & launched Road Hockey to Conquer Cancer. In so doing, Shawn and the team set (and broke) two Guinness World Records and have raised over $30,000,000.00 to conquer cancer since the event’s inception in 2010.
Co-Founder & President of Business, Brand & Athlete Marketing
After Road Hockey to Conquer Cancer Shawn joined Huskie Athletics as Chief Athletics Officer at the University of Saskatchewan. There, he developed and implemented the first-ever strategic plan for Huskie Athletics. He also launched the Huskie Hockey Academy program and oversaw the opening of Merlis Belsher Place – a $52M state-of-the-art hockey and basketball training facility. U of S went on to send 8 teams to conference and national championships as Huskie Athletics pursued its vision TO BE #1.
In 2019 Shawn joined McMaster University and in 2022-2023 led the department of Athletics & recreation to its most successful season in over 30 years. This success spanned many athletic achievements for both individuals & teams, OUA and USPORTS awards, unprecedented numbers of academic All-Canadians, and significant impact to the community via volunteer hours and dollars raised for charity.
Through his own experience as an Ivy League hockey player, the pathway of his children, and his deep understanding of the university sport ecosystem, Shawn has committed himself to enabling aspiring scholar-athletes to realize their dreams through leadership of the Collegiate Development Alliance.
An astute businessperson and trusted expert in the business of sport, branding, leadership development, marketing, NIL (name, image and likeness) and a huge believer that to realize your dreams you have to be willing to do the work, Shawn offers clients unparalleled experience and expertise to guide the next generation of scholar-athletes to their goal.
